PDF) Marketing capability, marketing strategy implementation and performance in small firms
Closing the Marketing Capabilities Gap - George S. Day
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The crucial role of market intelligence in the development of small business marketing capabilities | Emerald Insight
How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
PDF) Marketing Capabilities in International Marketing
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Adaptive marketing capability and product innovations: the role of market ambidexterity and transformational leadership (evidence from Pakistani manufacturing industry) | Emerald Insight
closing the capabilities of marketing gap.pdf - Closing the Marketing Capabilities Gap Author(s George S Day Source Journal of Marketing Vol 75 No | Course Hero
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Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions - Slater - 2014 - Journal of Product Innovation Management - Wiley Online Library
Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China - ScienceDirect
Administrative Sciences | Free Full-Text | Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization | HTML
How marketing capabilities and current performance drive strategic intentions in international markets - ScienceDirect
Sustainability | Free Full-Text | Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective | HTML
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Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity - ScienceDirect
Marketing capabilities | The Role of Marketing Capabilities in Firm's Suc...
Sustainability | Free Full-Text | Research Challenges in Digital Marketing: Sustainability | HTML
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PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar
closing the capabilities of marketing gap.pdf - Closing the Marketing Capabilities Gap Author(s George S Day Source Journal of Marketing Vol 75 No | Course Hero
Full article: Exploring the Role of Product Development Capability for Transforming Marketing Intelligence into Firm Performance
PDF) A Review of Literature on the Gaps Model on Service Quality: A 3-Decades Period: 1985–2013
Dynamic marketing capabilities view on creating market change | Emerald Insight
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PDF] George S . Day Closing the Marketing Capabilities Gap | Semantic Scholar
How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis
